Advertising and Marketing
Legal advice that drives your campaigns forward
Your marketing campaigns help define who you are as a business and your reputation relies upon a successful marketing strategy.
We can be there through every stage of your marketing campaign, helping you spot promising opportunities and potential pitfalls at concept, and ensuring legal compliance and marketing standards before going live.
As a full-service firm, we understand the importance of building a robust brand and acknowledge how external factors can influence the perception of your customers. Our team of lawyers can identify and provide you with specialist support in relation to a wide range of issues, including charity promotions, health, nutrition and pharmaceutical claims, green claims, intellectual property concerns, comparative advertising and financial promotions.
To help you identify and manage risk on campaigns we can:
- Create comprehensive media buying, influencer, creative services and other advertising related agreements
- Help you negotiate rules and guidance around potential greenwashing
- Provide training for your teams on advertising and marketing compliance
- Help you to respond to Advertising Standards Authority (ASA) complaints
- Work to your time constraints and deadlines
- Help protect you against intellectual property infringement claims
- Keep you up to date with new legislation and regulatory issues that will affect your campaigns, including consumer and High Fat, Sugar and Salt products (HFSS) legislation.
- Help ensure your sponsorship deals enhance your brand and protect your reputation
Our recent work
Major fast food restaurant
We act as an extension of the in-house advertising and marketing team for a major fast food retailer. We advise on our client's ongoing app offers and copy clearance approvals for newsletters and push notifications, covering prize draws, promotions, and seasonal campaigns.
Worldwide media agency
We advised on a media buying agreement with an international agency for the provision of media buying planning advice and purchase of media space for campaigns (including Statements of Work for the UK, ROI, and Germany).
UK leading healthcare organisations
We provided support to the customer-facing and market-facing group of companies for one of the UK's leading healthcare organisations. We have provided support with their advertising of weight loss products and sector specific guidance and continue to provide the customer-facing group member with support on ASA complaints.
FTSE 100 FMCG company
We advised a FTSE 100 FMCG company on a global Media Buying Agreement with a content and communications agency for their digital media buying and strategy, as well as providing support for their advertising and marketing toolkits.
UK spectacles and contact lens provider
We advised on national promotional campaigns for a UK spectacles and contact lens provider (including in relation to its pricing practices), and advised on the client's care plan.
High street clothing and merchandise retailer
We act as an extension of the in-house legal team for a multinational off-price department store advising on CSR and charity-linked promotions. We provide advice covering charity law, general commercial contracts, intellectual property issues and advertising and marketing compliance.
The team provides excellent advice in relation to contracts and issues.
The AG team have been a very helpful sounding board for issues and potential issues. If something more serious arises, they have been quick to help out and advise accordingly. The advice is also very practical and not long-winded in its approach.
Very approachable and practical with advice, but also when advising business teams.
Key contacts
United Kingdom
United Kingdom
Leeds, UK
London, UK