In a time where the UK and Europe's governments and private businesses alike have embarked upon unprecedented data-driven digital innovation and transformation initiatives, healthcare in the metaverse is projected to be worth USD 5,373 million by 2030. The pharmaceutical industry has already started hosting conferences and creating virtual learning centres in the metaverse.
What opportunities are there beyond this? Building a virtual healthcare facility in the metaverse is no longer unaffordable. There is an opportunity for the healthcare industry to create a virtual accessible environment for patients. This would allow patients to learn more about treatment options specifically tailored to their needs. Activities could include engaging patients on advanced care and care concepts such as paediatrics and oncology. Healthcare facilities have the option of expanding their reach in telehealth towards a universal audience and providing a fully immersive experience beyond that of a Zoom call. Read Partner, Nathalie Moreno's article 'Balancing the power of data in digital health innovation'.