Lydia Altoft

Managing Associate, Commercial
Manchester

Expertise

Lydia is a Managing Associate in our Manchester Commercial team with experience advising on a variety of commercial matters in the digital, retail and consumer sectors.

Lydia's experience includes advising on, drafting and negotiating manufacturing and distribution agreements, IT outsourcing agreements, SaaS agreements and agreements for the provision of goods and services. Lydia also has experience advising on a range of consumer law, marketing and advertising matters, including business to consumer contracts, customer journeys for e-commerce businesses, prize draws, offers and promotions.

Further experience includes carrying out due diligence for share sales, specifically focusing on the areas of business and trading, intellectual property and information technology.

Experience

Lydia's experience includes:

Advising a major retailer in relation to consumer law compliance and marketing and advertising matters in respect of its click and collect (B2C) service.
Advising a major UK logistics company in relation to a first generation group IT outsourcing project.
Advising a global FTSE 100 FMCG client in relation to the supply of various goods and IT services.
Advising a major supermarket and international restaurant chain in relation to marketing and advertising compliance matters.
Advising a major tea business in relation to its template commercial contracts for logistics, manufacturing and warehousing services and other services agreements.

Education