Expertise
Elisabeth Marrache is leading the IP/IT and data protection practice at Addleshaw Goddard France. She has an expertise in intellectual property, new technologies and personal data and advises on complex transactions in digital law (IT contracts, outsourcing operations, internet law) as well as in personal data and intellectual property law.
Elisabeth benefits from a wide range of French and international clients and advises companies and start-ups in the healthcare, telecoms, IT, financial institutions, and e-commerce sectors.
Elisabeth is also part of different international committees such as the International Trade mark Association (INTA) or the Trademark and Design Law Practitioners Association (APRAM) and regularly speaks at conferences (AIM Marseille / La Tribune) and training programs on matters relating to new technologies and personal data.
In France, she is co-leading the Addleshaw Goddard accelerator programme for young startups “AG ELEVATE”, advising on IP/IT and data protection matters. And she is involved in some Pro Bono work for several startups belonging to 42 Startup-Up Club (Ecole 42).
Member of the Paris Bar since 2005, with more than eight years of experience in the TMT departments of major Anglo-Saxon law firms, she holds a post-graduate degree (DEA) in communication law from the University of Paris II Panthéon-Assas.
- Experience
IT & INTERNET
• Advising and negotiating IT contracts (IT outsourcing, licensing, maintenance, cloud computing)
• Advising a software publisher in the connected healthcare sector
• Advising start-ups on the implementation of e-commerce platforms
PERSONAL DATA
• Assisting various companies with compliance with personal data regulations (data mapping, implementation of internal procedures, drafting privacy policies, DPIAs)
• Advising on cybersecurity matters: assisting companies affected by security incidents, liaising with the CNIL, crisis management, etc.
• Advising companies on issues relating to the processing of personal data, including in the healthcare sector, whistleblowing schemes, and CNIL positions (cookies, DPIAs, international data transfers)
Copyright & Media Law
- Drafting copyright licence and assignment agreements, including image rights assignments
- Advising an author/director on the audiovisual adaptation of a comic book by a national television channel
- Defending a magazine publisher in copyright infringement proceedings
- Advising HarperCollins Publishers on the acquisition of Crunchyroll’s manga publishing activities in France and Germany
TRADEMARKS, DESIGNS & MODELS
- Management and defence of trademark portfolios (trademark and domain name audits, filings, monitoring, oppositions)
- Negotiation of trademark and/or domain name licence and transfer agreements
- Assisting companies in trademark, design and model infringement actions, as well as unfair competition matters
- Languages
- French
- English
- Professional Memberships
INTA (International Trademark Association), member of the Data Privacy Committee: https://www.inta.org/
APRAM (Association of Trademark and Model Practitioners) : https://apram.com/
AIPPI (International Association for the Protection of Intellectual Property) : https://www.aippi.org/
