Expertise
Samuel Martínez leads the IS and Technology, Data Protection and Intellectual Property specialisms at the Madrid office. His team regularly assist startups, scaleups, SMEs, VC and PE firms, and multinational corporations, in complex cutting-edge projects and transactions in an international context encompassing intellectual property, technology and data.
Specialised in the roll out of cross-border data-driven innovative solutions and services in several sectors including Advanced Manufacturing, Health, Consumer and Retail, Financial Services -FinTech- or Energy & Utilities. He acts as trusted advisor on a wide range of IP matters such as registration, licensing, assignment, cease-and-desist letters, out-of-court settlements, and IP disputes before courts related to trade secrets, copyrights, patents, and trademarks. He is particularly active helping clients to navigate through the interplay of IP, artificial intelligence and blockchain in strongly regulated ecosystems where tech-based business and the setting up of a proper IP ownership scheme are always a challenge. He also assists clients, from a legal standpoint, in the framework of IP audits, valuation of IP assets, forensics, IP monetisation, spin-offs from universities and research centres, consortiums, IP related contractual/tax schemes and IP, data and image rights related issues in the sports business, encompassing great negotiation skills as deal lawyer with a relevant knowledge of technical aspects.
He assesses in the implementation of technology-based solutions in financial services (FinTech/Insurtech) -payments, crowdlending, crowdfunding, consumer credit, insurance distribution, and crypto- and traditional industries such as food, providing both commercial and regulatory advice.
He counts on more than 15 years of experience gained in leading Spanish, UK and Asian law firms assisting on data privacy (i.e. international data transfers, cloud computing, providing client assistance on penalty proceedings at the Spanish Data Protection Agency, whistleblowing schemes, cookies, monitoring employees' use of corporate e-mail and IT equipment), e-commerce, e-signature, e-invoicing, commercial and IT agreements (i.e. drafting and negotiation of outsourcing, software licensing and hardware acquisition agreements), cybersecurity, consumer law, advertising and marketing, as well as around telecommunications, audiovisual and online gambling regulatory issues.
He acts as legal arbitrator in the extrajudicial conflict resolution scheme for “.es” domain names managed by Adigital.
